Before moving forward, take a moment to think about an app animation… Is it distracting or helpful? It’s okay if you can’t think of a specific example. A key part of great motion design is being subtle. Often you can’t quite identify why you enjoy one user flow and not the other.
Now that we have the same mindset, here is my story and the value I want to share with you!
I’ve spent my whole professional life on design teams that create things you interact with everyday – iOS 7, iLife, 3D Touch, iOS 9, the new look of Siri, and more. When creating new features and showing my ideas to others, I did so with animation. Instead of designing static layouts and verbally explaining how they worked, I showed my ideas in motion.